Designed from
the heart.
“There’s so much liberty in creating something.”
Elika Broumand, Lala Blue Founder
Elika is a Persian-American designer based in New York. Lala Blue’s debut bag, the Gammon Bag, is named for the game Elika’s grandfather taught her how to play as a child: Backgammon.
Backgammon is a staple for Persian families, connecting young and old generations with tradition and creativity.
The Gammon is a result of Elika’s dedication to creating a designer luxury brand that bridges the standards of a traditional design house with cutting-edge creativity. The Gammon, with custom brass hardware, bespoke lining colors for each colorway, and genuine Italian soft grained calfskin leather — is a reminder of the joy and self-expression creativity brings.